2025 marked two significant chapters in BOVER’s brand journey. Our designs graced the pages of two distinct yet equally prestigious publications: the annual feature of China’s top fashion media, BAZAAR Pet, and the style pages of youth-culture leader Vanity Teen. These two appearances were not mere repetitions; rather, they fully articulated the rich meaning of “Be pet lover, be life rover” from two different dimensions.
May · BAZAAR Pet: Celebrating Extraordinary Lives Through Design
In May, the spotlight shone on a unique “public servant”—the nation’s first Corgi police dog, Fuzai. Featured in BAZAAR Pet’s “Pets of the Year” special, Fuzai donned BOVER’s Detective Set, receiving a professional tribute from the fashion world.
This collaboration went far beyond a simple clothing showcase. Fuzai himself is a symbol blending responsibility, uniqueness, and public affection. Inspired by the poetic daily act of “dogs sniffing and exploring,” and outlined in classic British style, BOVER’s Detective Set created a wonderful chemical reaction with Fuzai’s multiple identities—the serious police dog, the relatable internet star, the “Fu” child with British heritage. From BAZAAR Pet’s perspective, BOVER’s design became a fashion language for expressing individual stories and public sentiment. It pays tribute to those extraordinary lives that bring warmth and positive energy to society, transforming this tribute into a visible, tangible fashion narrative through the power of design.
November · Vanity Teen: Leading Everyday Romance with Style
As winter approached, BOVER’s aesthetic exploration entered a lighter, more self-expressive realm. We were honored to be invited onto the pages of Vanity Teen, a publication focused on youth attitudes and avant-garde aesthetics.
Here, style itself is the statement. Graceful Italian Greyhounds, playful Corgis, and sweet Bichons transformed into models, wearing various BOVER designs and composing a retro waltz of daily life before the camera. Without a preset script, only the pets’ most natural states intertwined with BOVER’s designs to create a unique atmosphere. In the context of Vanity Teen, BOVER becomes a vehicle for a lifestyle attitude. It declares to the world that love for pets, the pursuit of beauty, and the desire for personal expression are inherently one. Pet fashion is a sincere and romantic form of creative expression in contemporary life.
One Core, a Dual Sonata
From BAZAAR Pet’s fashionable tribute to “social role models” to Vanity Teen’s styling of “everyday idols,” BOVER performed a dual sonata from the same core:
In BAZAAR Pet, we deepened the social resonance of “rover.” Design serves not only individual adventure but also resonates with broader social emotions and inspirational stories, endearing garments with respect and warmth that transcend the everyday.
In Vanity Teen, we released the private poetry of “lover.” Design returns to the most genuine bond of companionship, focusing on creating extraordinary aesthetic memories and emotional connections within the ordinary moments of daily life.
Gratitude and Moving Forward
We are deeply grateful for the recognition from BAZAAR Pet and Vanity Teen. These two precious features represent a dual affirmation of BOVER’s brand value from the industry. Our even greater thanks go to every user who has grown with BOVER—the days you spend with your beloved pets are the ultimate source of all our inspiration.
The 2025 fashion movement may have reached its finale, but the narrative of love and exploration never ends. BOVER looks forward to continuing the journey with you and your unique companions, defining our shared style and warmth in every moment to come.
